Inappropriate Christmas Gift #3
No, this hasn’t turned into an ad blog, even though four of the last six posts were old ads. I had been saving those first two Christmas ads since early this year. They seemed somewhat jarring to me, viewed in light of modern sensibilities. I thought it would be fun to look at how the much-deplored commercial exploitation of Christmas has changed over the years.
I wasn’t planning on running any more vintage ads, but I just came across the above. I don’t know the date, but it’s obviously from the early part of the 20th century. This ad is quaint. The normal enlightened 21st century man wouldn’t think of getting his wife a new washing machine, so she could do a better job of cleaning his socks.
But what’s scary is that the above ad would actually seem quite reasonable to many modern fundies. I wish I were making a joke here or playing off of stereotypes, but I’m not. Many fundies (even fundie women!) are upset that women are in the workplace and not at home taking care of the housework and childcare, where God says they belong.
That’s probably why “the wife” is in quotation marks. This ad is not directed at men who consider their wives to be equal partners in the marriage. The ad is for men who view their wives as free labor. “The wife” is actually code for “the slave”.
But is it slavery if the slave is willing?