I think that’s true of many Xian books, but it depends on how they’re sold. If their church is promoting it, I think a lot of people will buy it out of obligation. I don’t know what happens with a self-published book that’s primarily promoted by a third-rate Discovery Institute wannabe. I suspect a few churches around the country will hop on board, but it would be scattered and unorganized.

I know that whenever Scientology publishes another new book written by the long-dead LRH, it shoots to the top of the best-seller lists. I think each Scientologist is obligated to buy as many copies as he can. I think they also coordinate the dates, so it all hits the same week. Once a book gets on the best-seller list, the hope is that the added exposure brings it to the attention of others who might be duped into buying it. I don’t know what happens to all of those copies bought by the Scientologists. They might end up on the used book market and undercut new sales.